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From Launch to Success
Is your website development finished and ready for launch? Great, that means you’re ready for Stage Two. Launching your online presence is just the beginning. There are still many more steps to take to ensure your website maintains its momentum and does what you made it for.
So, your website is finally live! That’s a huge milestone for your business. But launching your website is just the beginning. There’s a lot more to do to ensure it’s a success. Let’s dive into the next steps.
Here at Kode Digital, we’ve got your back with some essential post-launch tips:
1) Updating The Website
You built this website, which means it’s still your responsibility! Ask your developer for a quick guide on making simple updates yourself. Adding blog posts, updating product info, or changing its front banner – these are all things you should be able to handle.
Additionally, request secure login credentials for your website’s content management system (CMS) and any server details, if applicable. As the owner, you have the right to be in control of your content!
Remember: You’re the Boss
You’re in charge of your business, and that includes your website. It’s essential to have control over things like:
- Access In All Areas: Request full access to your website’s CMS and hosting account. This gives you complete control over your site.
- DIY or Delegate: If you’re handy with technology, learn the basics of your CMS to make simple updates. Otherwise, get clear instructions from your developer on how to make changes.
Security First: Ensure your login credentials are secure to protect your website from unauthorised access.
2) Migration Issues & The Liability Period
During development, website developers sometimes build it on a temporary server. When it migrates to its permanent home, sometimes things don’t work like they’re supposed to. This is only sometimes the case, but if it does happen, you must keep the terms of your defect liability period in mind.
Ironing Out the Kinks
Moving your website from the development server to the live server can sometimes cause issues. This is where the defect liability period comes in handy.
- Understand the Deal: Make sure you know the exact terms of your defect liability period. This outlines the time frame during which developers are responsible for fixing any issues.
- Document Everything: If you spot any problems, document them with screenshots or detailed descriptions. This helps when communicating with your developer.
- Stay Calm: Remember, issues can arise, but having a clear understanding of the defect liability period will help manage expectations.
Confirm your developer’s defect liability period. If any issues arise due to the migration within this timeframe, they can still resolve them and ensure your website works on launch.
3) Future-Proofing Your Website: Ongoing Care
Your website needs regular maintenance to keep it running smoothly. Explore after-sales support options offered by your developer. This could be a pre-paid maintenance plan or a pay-per-hour service for future updates or tweaks.
Keeping Your Website in Shape
Just like your car, your website needs regular servicing to keep it running smoothly.
- Maintenance Matters: Explore ongoing maintenance options like a support package or hourly rates for updates.
- Content is King: Regularly update your website with fresh content to engage visitors.
- Security Check: Ensure your website is protected from cyber threats with up-to-date security measures.
- Speed is Key: Optimise your website for speed to improve user experience.
By following these steps, you’ll be well on your way to a successful website that effectively represents your business.
Know Your Numbers: Website Analytics and SEO
Understanding how your website performs is crucial to its success. This is where website analytics and Search Engine Optimisation (SEO) come in.
Understanding Your Website’s Performance: Analytics
Website analytics provide valuable insights into how people interact with your website. You can make data-driven decisions to improve your online presence by tracking key metrics.
- Key Metrics: Focus on important stats like website traffic, bounce rate, time on site, and conversions.
- Google Analytics: A popular free tool to track and analyse website traffic.
- Data-Driven Decisions: Use analytics to understand your audience, identify popular content, and improve user experience.
Get Found Online: SEO
SEO helps your website rank higher in search engine results, making it easier for people to find you.
- Keyword Research: Identify relevant keywords and phrases that your target audience is searching for.
- On-Page Optimisation: Optimise your website content, titles, and descriptions with these keywords.
- Content is King: Create high-quality, informative content that addresses your audience’s needs.
By combining analytics and SEO, you can gain a competitive edge and attract more visitors to your website.
Spread the Word: Social Media Integration
Social media is a powerful tool for connecting with your audience and driving traffic to your website. By leveraging these platforms effectively, you can expand your reach and build a strong online community.
- Choose Your Platforms Wisely: Identify the social media platforms where your target audience spends the most time.
- Create Engaging Content: Develop content that resonates with your audience and encourages sharing.
- Build Relationships: Engage with your followers by responding to comments and messages.
- Paid Advertising: Consider using social media advertising to reach a wider audience.
- Track Your Performance: Monitor your social media performance to identify what works and what doesn’t.
Integrating your website with social media can create a synergistic effect that boosts your online presence.
Need a Website? We’re Here to Help!
Launching a website is just the beginning. Follow these post-launch steps to build a successful online presence. Keep your website updated, secure, and optimised for search engines. Use social media to connect with your audience and drive traffic. By doing so, you’ll create a thriving online platform that supports your business goals.
Kode Digital offers comprehensive website development, post-launch support, and maintenance for businesses in Malaysia, Singapore, and Australia. Contact us today to ensure your website becomes a true blue success story!
